Translation: "I finally hear the balls whizzing!" Heike Albrecht, German tennis talent. Hard of hearing since birth. Her goal: Wimbledon 2010. Germany-wide scientific hearing study: Test the arguably best hearing system of all times!"
And it's campaigns like THIS that make me wanna do nothing else but advertising (and wear nothing on my feet but my Chucks) for the rest of my life.
Such a simple, why-the-hell-didn't-I-think-of-that yet powerful and nicely executed idea. Let's wait and see what Cannes has to say.
