Translation: "I finally hear the balls whizzing!" Heike Albrecht, German tennis talent. Hard of hearing since birth. Her goal: Wimbledon 2010. Germany-wide scientific hearing study: Test the arguably best hearing system of all times!"
And it's campaigns like THIS that make me wanna do nothing else but advertising (and wear nothing on my feet but my Chucks) for the rest of my life.
Such a simple, why-the-hell-didn't-I-think-of-that yet powerful and nicely executed idea. Let's wait and see what Cannes has to say.
2 comments:
yeah that is so simple yet so brilliant. which agency even has converse? is it W+K because of Nike?
at first i thought it might actually be in-house. but it's way too brilliant for that! and my internet sleuthing just discovered that the independent agency anomaly is the creative genius behind it.
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